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The Origin
From server to Managing Partner, through every slammed Friday night and thin margin - this is the story of why Rooted & Rich exists and how nearly two decades in restaurants shaped every strategy we create.
Born in the Restaurant Grind
Seventeen years wasn't just time served - it was a masterclass in understanding what really moves the needle. From turning around underperforming stores to leading teams through the chaos, I learned that great marketing isn't about pretty posts - it's about filling seats and building relationships that last.
"Every shift taught me something new about what customers actually want and how to deliver it consistently."
Marketing That Actually Gets Restaurants
Too many marketing agencies treat restaurants like any other business. They miss the nuances - the seasonal rushes, the review sensitivity, the tight margins, the fact that your reputation can change with a single bad night. We get it because we've lived it.
Real experience managing P&L and understanding what drives profitability
Hands-on knowledge of operations, from staff scheduling to inventory management
Deep understanding of customer behavior and what actually influences dining decisions
Our mission is to give restaurant owners the automated marketing systems I wish I had, so you can focus on what you do best.
No vanity metrics. No out-of-touch strategies. Just marketing that understands the restaurant grind and delivers the kind of results that actually matter - more covers, better reviews, and steady growth.
Operations Experience
Real kitchen, real pressure, real solutions
Team Leadership
Building and managing high-performing teams
Customer Focus
Understanding what drives dining decisions